1.Avoid alliteration always
2.Prepositions are not words to end sentences with.
3.Avoid cliches like the plague, they are old hat.
4. Comparisons are as bad as cliches
5. Be more or less specific
6. Writers should never generalise
Seven. Be consistent
8. Don't be redundant, don't use any more words than absolutely necessary. It's highly superfluous.
9. Who needs rhetorical questions?
10. Exaggeration is a billion times worse than understatement
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