I've never had a F&M hamper, but the one on the programme had 3 tiny tins of looseleaf tea, some biscuits, a gingerbread man and two other items that I forget (crackers? fudge?), whilst the Aldi one had 14 things, including 2 bottles of wine. I don't drink, but Mr D says that Aldi wine is more than acceptable. the products were all from their luxury range and looked very good, and the basket was lovely too.
The nearest Aldi to me is a drive away, and I prefer to order groceries online for delivery, but if/when Aldi starts to deliver to my area I will definitely give them a try. As it is, I go maybe once a month to replenish the reed diffuser in the hallway. They do Jo Malone dupes for under a fiver, and the real ones are ££££.