I consider myself reasonably clued up on scams, but still fell for one that came via text a couple of weeks ago.
It was a week when, unusually, I was expecting several deliveries of online purchases, one of which I knew was going to be delivered by Hermes.
When a text came in, saying that Hermes had just tried, unsuccessfully, to deliver, I did foolishly click on the link to rearrange delivery (even though we were home and should have heard them, but it's surprising how often this genuinely happens!!!)
The first page of the link wanted personal details, and halfway through that is when I realised that it was almost certainly a scam. Having filled in my name and address, then my phone number, I screeched to a halt when they wanted my date of birth, and I aborted the process. I then checked through all the deliveries that I had been expecting, and found that the Hermes one had come the previous day anyway!
I still don't know if it was a randomly generated scam text, or if employees working for the company in question use/sell inside info to target genuine customers, knowing that they are much more likely to be fooled.
I suspect that the latter does take place, following a very similar scam text that my OH recently received from (supposedly) Royal Mail the day after there was a genuine problem with insufficient postage paid on an expected delivery. That was only the second time in twenty years that we had had a delivery problem with Royal Mail, and the first time that we have had a text trying to get even more money out of us the day after it was 'sorted ' - it seemed just too big a coincidence!